Campaign Manager
Solbakken, Drammen, Norway
6 dager siden

Job Description

Do you want to help our company become the world's best healthcare company - while unleashing your full potential? Do you relish the opportunity to have a high level of responsibility, be a key driver in our digital transformation journey and be a part of a strong and diverse team of professionals in an open and flexible environment?

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

The position :

If our values spark your passion for working with us and you have experience in digital marketing and campaign management, you could be our new Campaign Manager.

As the custodian of our digital channels, we expect you to have rich digital media knowledge, a passion for marketing automation, a love for analytics and personal drive to handle campaign operations.

The campaign manager is an enabler and sparring partner for customization and further development of our digital marketing campaigns processes across teams and departments.

You will focus on challenging the current company’s Go-to-Market model by helping across departments to develop and optimally use current digital channels and identify new digital channels to increase the customer experience.

You are well aware of what is going on in the digital environment and use your experience and knowledge to help our company in this area.

You know both the channels and know how to optimally use them.

The role is an enabler and sparring partner for customization and further development of our digital marketing campaigns processes across teams and departments.

Key Responsibilities :

  • To create, monitor, optimize, and report on multichannel campaigns
  • To manage all steps of the campaign setup and implementation together with the marketing team and digital publishing team
  • To help implement lead scoring practices to enable higher conversions
  • To oversee all aspects of digital advertising campaigns
  • To carry out A / B testing on automated marketing campaigns to maximize results
  • To measure performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • To be the champion of digital analytics and help build the analytics competence in the marketing organization
  • To work cross-functionally with local and regional teams on various projects
  • Profile :

  • University degree (bachelors a minimum) from an accredited university.
  • Digital native with experience from a digital marketing agency or a digital marketing department
  • Strong understanding of possibilities in the digital landscape
  • Proven hands-on experience and a strong track record delivering successful digital marketing tools and communication solutions to relevant customer groups
  • Experience with a marketing automation tool, especially Salesforce Marketing cloud is a huge advantage
  • Experience with web analytics tools such as Google Analytics 360
  • Result-oriented attitude and an eye for detail
  • Strong communication and teamwork skills
  • A genuine interest in healthcare
  • Strong project and process manager who move things forward with structure
  • Business English proficient. Knowledge of Scandinavian languages will be an advantage.
  • Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

    Who we are

    Merck & Co., Inc., Kenilworth, New Jersey, USA is known as Merck in the United States, Canada & Puerto Rico. We are known as MSD in Europe, Middle East, Africa, Latin America & Asia Pacific.

    We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.

    We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers.

    We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.

    What we look for

    In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come.

    We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

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